I always learn something new when interviewing entrepreneurs about their companies and products for this series on SAP App Center, and talking with Jani Hiltunen of LiquidBlox was a revelation. When I mentioned that I’ve noticed that a lot of new business applications are coming…

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SAP Chief Marketing Officer Alicia Tillman explains why SAP’s sales and marketing tactics must change. SAP has a head start when it comes to telling its purpose story, says Alicia Tillman, the company’s chief marketing officer. In the latest video in the Tea for Two…

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WALLDORF — Driven by unprecedented collaboration with user groups, customers, partners and industry analysts, SAP SE (NYSE: SAP) today announced a new sales, audit and pricing model for its Digital Access licensing policies commonly known as “Indirect Access.” New approach, developed in consultation with user…

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Shaking up the software industry by changing decades-old models. SAP is shaking up the industry and raising the bar on software licensing practices by tackling ERP licensing for the digital age with new licensing practices, new rules of engagement for usage and compliance, and a…

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At SAP, our founding purpose is to build technology that helps customers improve the economy, the environment, and society as whole — to ultimately help the world run better and improve people’s lives. That relationship has guided our spirit of innovation over the last 46…

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There is much information and research available on how millennials are different from previous generations and how these differences affect workplaces. We know each generation has their own uniqueness based on their social, political, financial, and technological experiences. This intrigued us, so we recently surveyed…

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A new study from SAP sends this message to the business community about blockchain: It’s time to get real. The distributed ledger technology blockchain is in the early stages of an adoption cycle where its vast potential is coupled with hype and skepticism. The latest…

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