Oracle has grabbed the highest market share in North America for enterprise applications, according to market research firm IDC. Meanwhile, Oracle’s vaunted Autonomous Database, which automates software patching, tuning, and many other operations without the need for human intervention, is “the most successful introduction of a…

The customer relationship with brands is in constant evolution. As marketing, sales, commerce, and service professionals, we’re forced to adapt to these shifts or risk extinction. That’s never been more true than it is today. We’re living in the experience economy, where your customers’ experiences…