It has happened to every consumer: You buy an item – a shirt, a tea kettle, new eyeglasses – and the ads start appearing, promoting the same item you’ve already purchased, maybe even with a new discounted price. (Ouch!) It happens to companies, too. A…

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During the last seven years, five customer-facing SAP AppHaus locations have been established worldwide. And with the underlying concept of co-innovation proven to be successful, the company has opened new opportunities for selected partners in strategic regions to establish partner locations. These partners follow a…

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A remarkable person is celebrating a landmark birthday. SAP Co-Founder, former CEO and Supervisory Board Chairman Dietmar Hopp turns 80 today. The values he holds dear still resonate at SAP. It’s May 11, 1998: Hundreds of blue balloons float skyward, the band strikes up a…

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