SAP Recognized as a Leader in 2019 Magic Quadrant for Multichannel Marketing Hubs

WALLDORF SAP SE (NYSE: SAP) today announced it has been positioned by Gartner Inc. as a Leader in the 2019 Magic Quadrant for Multichannel Marketing Hubs.*

Gartner defines the multichannel marketing hub as a technology that orchestrates a company’s communications and messages to their audiences across multiple channels.

“To be successful in today’s Experience Economy, businesses must have the ability to understand their customers and engage with them intelligently,” said Nicholas Cumins, SAP Marketing Cloud general manager. “We believe in the power of first-party data to enable organizations to deliver highly personalized experiences, develop trusted relationships, optimize marketing processes, generate increased demand and ultimately drive more sales. We believe being named a leader in Gartner’s Magic Quadrant for Multichannel Marketing Hubs for the third year in a row validates our approach to make marketing a trusted source of business.”

Access a complimentary copy of the Gartner Magic Quadrant for Multichannel Marketing Hubs report here.

Visit the SAP News Center. Follow SAP on Twitter at @sapnews.

Media Contacts:
Michael Baxter, SAP, +49 151 1719 6185, m.baxter@sap.com, CET
SAP News Center press room; press@sap.com
Jenny Radloff or Nikki Festa, PAN Communications, +1 (617) 502-4300, SAPCX@pancomm.com, ET

*Gartner Magic Quadrant for Multichannel Marketing Hubs, Adam Sarner, Ben Bloom, Joseph Enever, Colin Reid, Noah Elkin, April 18, 2019.
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Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as “anticipate,” “believe,” “estimate,” “expect,” “forecast,” “intend,” “may,” “plan,” “project,” “predict,” “should” and “will” and similar expressions as they relate to SAP are intended to identify such forward-looking statements. SAP undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. The factors that could affect SAP’s future financial results are discussed more fully in SAP’s filings with the U.S. Securities and Exchange Commission (“SEC”), including SAP’s most recent Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates.
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