WALLDORF — SAP SE (NYSE: SAP) today announced it has been positioned by Gartner Inc. as a Leader in the 2019 Magic Quadrant for Multichannel Marketing Hubs.*
Gartner defines the multichannel marketing hub as a technology that orchestrates a company’s communications and messages to their audiences across multiple channels.
“To be successful in today’s Experience Economy, businesses must have the ability to understand their customers and engage with them intelligently,” said Nicholas Cumins, SAP Marketing Cloud general manager. “We believe in the power of first-party data to enable organizations to deliver highly personalized experiences, develop trusted relationships, optimize marketing processes, generate increased demand and ultimately drive more sales. We believe being named a leader in Gartner’s Magic Quadrant for Multichannel Marketing Hubs for the third year in a row validates our approach to make marketing a trusted source of business.”
Access a complimentary copy of the Gartner Magic Quadrant for Multichannel Marketing Hubs report here.
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*Gartner Magic Quadrant for Multichannel Marketing Hubs, Adam Sarner, Ben Bloom, Joseph Enever, Colin Reid, Noah Elkin, April 18, 2019.
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